Title: Digital Marketing for Therapists: 3 Easy Changes You Can Make Today To Increase Referrals

Presenter: Connor McClenahan, PsyD

Description: The core of all marketing efforts is not to get more clients but to how counselors can help clients get from point A to point B or move from a place of pain to a place of hope. In this content previously presented at the ACA 2023 Professional Practice Summit, Dr. Connor McClenahan discusses three easy changes counselors can make today to increase their referrals. Counselors who register for this CE will develop an understanding of how to craft their message and what it is they are trying to say to whom while connecting from an empathetic place. Counselors will also learn about and apply empathetic copy and strategic marketing planning.

Forthcoming - Anticipated publication date: Feb 2026

Title: Mind Your Business: Merging Meaningful Work with Financial Wisdom