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Title: Digital Marketing for Therapists: 3 Easy Changes You Can Make Today To Increase Referrals
Presenter: Connor McClenahan, PsyD
Description: The core of all marketing efforts is not to get more clients but to how counselors can help clients get from point A to point B or move from a place of pain to a place of hope. In this content previously presented at the ACA 2023 Professional Practice Summit, Dr. Connor McClenahan discusses three easy changes counselors can make today to increase their referrals. Counselors who register for this CE will develop an understanding of how to craft their message and what it is they are trying to say to whom while connecting from an empathetic place. Counselors will also learn about and apply empathetic copy and strategic marketing planning.
Title: Managing your Counseling Practice
Presenters: Anne Marie “Nancy” Wheeler, JD and Aprille Woodson, PhD, JD, LPC, NCC
Description: Counselor students and practitioners who want to own a private practice or those counselors who already own one would benefit from learning the legal and ethical aspects of managing a counseling practice. Practical issues such as liability for different types of business structures and professional liability insurance within the context of professional practice are explained. The American with Disabilities Act (ADA) is discussed. Registrants will learn about the increased liability risk of sharing offices and overhead expenses and what counselors can do to minimize those risks, as well as what to consider when closing a counseling practice. Moreover, the American with Disabilities Act (ADA), non-compete clauses, and the Genetic Information Non-Discrimination Act (GINA) of 2008 are also discussed.
Those who register for this Professional Development will have access to a Journal of Counseling and Development (JCD) article on the marketing of professional counselors. Counselors will learn clear and actionable recommendations to develop effective marketing practices while understanding the public preferences for counseling credentials and reducing barriers to mental health care.
Title: Medicare Reimbursement: Fraud and Abuse Considerations for Licensed Counselors
Presenters: Anne Marie “Nancy” Wheeler, JD; Troy Barsky, JD, Roma Sharma, JD; and Aprille Woodson, PhD
Description: Counselors who register for this continuing education (CE) will learn about key laws governing healthcare fraud and abuse that apply specifically to licensed professional counselors with a focus on Medicare reimbursement. Pitfalls that counselors should avoid when navigating legal and ethical challenges concerning fraud and abuse are addressed. This CE features Nancy Wheeler, the author of the ACA book The Counselor and the Law (8th ed.), and Dr. Aprille Woodson, Program Manager of Ethics, interviewing two attorneys from the Crowell & Moring firm with expertise in the area of Medicare, Medicaid fraud and abuse.
Title: Private Practice Owner’s Guide to Business Protocols and Human Resources Practices
Presenter: John P. Duggan, EdD
Description: This interactive learning module will give private practice owners and staff members some valuable information regarding liability, policy and procedure development, and hiring practices. Practice owners and their staff will be able to better evaluate and improve their policy-making processes.
Title: Private Practice: Building Your Brand
Presenters: Deb Legge, PhD and John P. Duggan, EdD
Description: Understanding your brand is the first step towards building a successful private practice. Dr. Deb Legge explains the concept of brand and how it relates to the counseling practice. She discusses ways to discover and define your brand, then put it into practice.
Title: Private Practice: Getting off to a Strong Start
Description: Before deciding to open a private practice, counselors must make some very tough decisions about insurance, finances, legal issues and other considerations.
Title: Private Practice: Healthcare Business and Tax Strategies for Success
Presenters: John P Duggan, EdD and George B. Diner MBA, CFE
Description: In this session, registered Maryland tax preparer George Dines, Jr. discusses ways to develop a solid healthcare business strategy. Learn about the different types of entities available to counselors and the benefits and drawback to each type of business.
Title: Private Practice: Managing Your Business
Description: In this third webinar of the Private Practice series, Dr. Legge discusses ways to keep your business running smoothly. Topics such as billing, coding, note keeping, and HIPAA requirements are reviewed.
Title: Private Practice: Preparing for Retirement, Disability or Death
Presenters: Anne Marie "Nancy" Wheeler, JD; Robert A. Reinhardt, MEd; and John P. Duggan, EdD
Description: Client confidentiality laws mean that closing a practice, even temporarily, comes with certain rules and restrictions. In this webinar, counselors will learn how to create an emergency closure plan that meets those confidentiality laws and protects clients and counselors.
Title: Private Practice: Successful Revenue Cycle Management for your Healthcare Business
Presenter: Ajita Robinson, PhD
Description: Learning how to manage your revenue cycle and diversify income streams are essential skills for owners of a healthcare business. This session explores ways to increase private practice revenue and develop successful engagement strategies to enhance a counseling healthcare business.